Search results for "travel planning"

The Antecedents of Consumer-Generated Media Adoption for Travel Planning : A Literature Review

2016

The role of digital information sources in the travel planning process

2021

World Economic Forum’s Digital Transformation Initiative emphasizes that digitalisation in tourism is transforming the industry at an exponential rate across the globe. Current tourist behaviour patterns are changing not so much in travel habits as in the ways of finding and using travel information. These digitalisation changes are evident at all travel stages starting from dreaming about the future trip, planning and booking necessary tourism services, as well as sharing information and evaluating experiences. Tourist destination organisations and companies need to make strategic decisions, when sharing information, to reach the target audience in a smart and efficient way. The purpose of…

Use of information sources in outbound travel planning: case of the Netherlands and Belgium

2020

In the Information Age travellers have a wide range of information that can be accessed by a variety of channels. The kind of information search travellers undertake and acquire will have significant consequences for the purchases they will make. There is a need for repeated studies to track possible changes in tourist behaviour for information search patterns as use of information sources and their combination evolve over the time. Understanding tourists’ information search peculiarities can be of use for tourism scholars and practitioners in the marketing planning process. Majority of European citizens are travelling mainly within their home country (Eurobarometer, 2014) still small count…